Privacy Policy

At ChannelBridge Systems, we are committed to protecting the privacy and security of the data we process. This Privacy Policy explains how ChannelBridge Systems collects, uses, discloses, and safeguards information when you use our hotel channel management software, real-time inventory synchronization, dynamic pricing integration, online travel agency (OTA) connectivity, direct booking engine integration, property management system (PMS) interfacing, revenue management tools, performance analytics and reporting, and reservation distribution services (collectively, "our services" or "this online platform").

By using our services, you understand and agree to the collection and use of information in accordance with this policy. This policy is designed to help you understand our privacy practices in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant regulations.

1. Information We Collect

We collect various types of information to provide and improve our services. The nature of the information collected depends on your interaction with our platform and the services you utilize.

• Information You Provide Directly:
  • Account and Contact Information: When you register for an account, subscribe to our services, or contact us, we collect information such as your name, company name, professional email address, phone number, and physical business address.
  • Billing Information: If you subscribe to paid services, we collect billing details such as credit card numbers or other payment information, which may be processed by third-party payment processors.
  • Service Configuration Data: Details about your hotel properties, room types, pricing structures, availability, and specific channel settings you configure within our platform.
  • Support Communications: When you contact our support team, we collect the content of your communications and any information you provide to resolve your inquiries.
• Information We Process on Behalf of Our Clients:

  As a provider of hospitality technology software, ChannelBridge Systems acts as a data processor for our clients (e.g., hotels, property managers). Our clients are the data controllers responsible for the guest data they provide to or process through our services. This data may include:

  • Reservation Data: Guest names, contact details, reservation dates, room types, rates, and special requests.
  • PMS Data: Data synchronized from a client's Property Management System, which may include guest profiles, booking histories, and payment statuses.
  • OTA Data: Data received from Online Travel Agencies related to bookings, cancellations, and modifications.

  Our processing of this data is governed by the agreements we have with our clients and their respective privacy policies. We do not use this data for our own marketing purposes or share it with other third parties, except as necessary to provide the agreed-upon services or as required by law.

• Information Collected Automatically:
  • Usage Data: We collect information about how you access and use our services, such as your IP address, browser type, operating system, pages viewed, features used, date and time of access, and the duration of your sessions.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to track activity on our service and hold certain information. These are used for authentication, security, remembering user preferences, and for analytical purposes to understand how our services are used.

2. Lawful Basis for Processing

We process your personal data based on the following lawful bases:

• Performance of a Contract: Processing is necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering into a contract (e.g., to provide you with access to our services, manage your account, process payments).
• Legitimate Interests: Processing is necessary for the purposes of our legitimate interests, provided these interests do not override your fundamental rights and freedoms (e.g., to improve and maintain our services, for security purposes, to conduct analytics, to prevent fraud).
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject (e.g., tax and accounting purposes).
• Consent: In certain specific situations, we may rely on your consent to process certain data. Where consent is the basis for processing, you have the right to withdraw your consent at any time.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• To provide, operate, and maintain our services, including real-time inventory synchronization, dynamic pricing, and reservation distribution.
• To process transactions and manage billing for our services.
• To develop, improve, and personalize our services, features, and functionality.
• To understand and analyze how you use our services.
• To communicate with you, respond to your inquiries, and provide customer support.
• To send you technical notices, updates, security alerts, and administrative messages.
• To monitor and analyze trends, usage, and activities in connection with our services.
• To detect, prevent, and address technical issues, fraud, and security breaches.
• To comply with legal obligations and enforce our terms and policies.

4. How We Share Your Information

We may share your information in the following situations and as described in this Privacy Policy:

• With Service Providers: We may engage third-party companies and individuals to facilitate our services, provide services on our behalf (e.g., payment processing, hosting, analytics, customer support), or assist us in analyzing how our services are used. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• With Integration Partners: To provide the core functionality of our services (e.g., OTA connectivity, PMS interfacing, direct booking engine integration), we share data with relevant third-party systems as directed by you and configured within your account. This includes data necessary for real-time inventory updates, reservation delivery, and pricing synchronization with OTAs and PMS providers.
• For Business Transfers: If ChannelBridge Systems is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.
• For Legal Reasons: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). We may also disclose your data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of ChannelBridge Systems, prevent or investigate possible wrongdoing in connection with our services, protect the personal safety of users of our services or the public, or protect against legal liability.
• With Your Consent: We may disclose your personal data for any other purpose with your explicit consent.

5. Data Security

The security of your data is important to us. We implement a variety of security measures, including technical and organizational safeguards, designed to protect your personal data from unauthorized access, use, alteration, and disclosure. These measures include encryption, access controls, firewalls, and regular security audits. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, and to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our services, or we are legally obligated to retain this data for longer periods.

7. International Data Transfers

As ChannelBridge Systems is based in the United States, your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

8. Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal data. These rights may include:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure (“Right to be Forgotten”): You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you wish to exercise any of these rights, please contact us using the details provided in the "Contact Us" section. We will respond to your request within the timeframe required by applicable law.

If you are a client of ChannelBridge Systems and your request relates to data that we process on your behalf (i.e., guest data), you should first contact your hotel/property management. As a data processor, we will assist our clients in fulfilling such requests in accordance with our contractual obligations.

You also have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our services.

10. Third-Party Links

Our service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Children's Privacy

Our services are not intended for use by individuals under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with personal data, please contact us. If we become aware that we have collected personal data from Children without verification of parental consent, we take steps to remove that information from our servers.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our service, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

ChannelBridge Systems
3100 Mission College Blvd, Suite 200
Santa Clara, California, 95054
United States